CUNA Mutual asked us to create an incentive promotional program honoring the President’s Council qualifier…
We created a promotional sweepstakes for Frigo Cheese Heads string cheese that helped secure sales in the top 10 grocery chain dairy cases and engaged children aged 3-14.
The promotion gave away a Nintendo DS Light everyday for 61 days. We created an online entry form that drove participants to the Frigo Cheese Heads website for contestants to fill out for their chance to win.
Supporting marketing elements included online banner ads and an FSI in the Sunday newspaper.